I’m about to get real meta on you: the article you’re about to read was made from a video, that was made from the making of an article, that was originally based off a video.

What I just said right there is the infrastructure for a true content strategy.

There are so many of you out there who aren’t producing the number articles or pieces of micro-content that you could be producing all day long. And I get it—for seven or eight years, I made the content by myself. I didn’t have a team of smart and attractive people to help me create all these articles, video clips, infographics, and episodes for you to consume every day. It was just me doing my thing.

I’ve expanded since then and I have gotten plenty of emails about how some of you are ready to take the next step about having your own copywriter or designer or videographer and I encourage you to make that investment. If you’ve got the dollars and you don’t mind spending the money for someone else’s salary, make the investment now so you can make it in the long run.

Here’s the strategy: it’s me understanding that if I make the investment into core content pillars (like The #AskGaryVee Show and DailyVee), I can then empower my team to consume that content, see what’s going to resonate, and they can create content around it.