Changing The Game
- Collaborated with Electronic Arts & BioWare on massive, cross-media marketing campaign and community outreach program for the original, feature-length films based on the Mass Effect & Dragon Age franchises.
- Spearheaded the Ultra Street Fighter IV & Street Fighter: Assassin's Fist crossover launch campaign - including a 600 participant tournament spanning the community and trade show circuit (as part of the Capcom Pro Tour).
- Worked with Bandai Namco & Koei Tecmo to create extended marketing campaigns for anime-inspired releases across Sony Playstation & Microsoft Xbox platforms.
- Created the Bayonetta 2 / Bayonetta: Bloody Fate fan experience program for SDCC 2015 & E3 2015.